Professional Portfolio

With nearly 20 years of marketing and communications experience, I transform fragmented efforts into cohesive strategies. I serve as a primary advisor to senior leaders, guiding stakeholders and managing diverse teams to meet our shared enrollment goals. A major part of this work involves translating complex institutional challenges into clear narratives through press releases, speeches, and everyday communications.

I build a strong operational foundation to ensure these communications succeed. The projects on this page demonstrate my ability to oversee large budgets and construct the essential infrastructures required to drive results. You will find examples of how I replaced manual tasks with automated programs and clear reporting, empowering institutions to stop guessing and start making informed decisions.

Finally, the creative samples below show how this strategy comes to life for the prospective student. I have a proven track record of finding and converting unique audiences by ensuring our materials speak directly to their lived experiences. From digital campaigns to print materials and large scale recruitment events, these projects highlight how I align clear messaging with the systems needed to drive sustainable growth.

COLUMBIA BUSINESS SCHOOL

When I joined, I identified that the school’s marketing data was fragmented, lacking the infrastructure to track the effectiveness of our spend. I initiated a complete overhaul to clean up missing information and establish a single source of truth for our performance metrics. By treating this as one cohesive project—integrating data, systems, and reporting—I transformed our ability to make real-time, data-driven decisions that directly impacted recruitment goals.

Key Outcomes:

Replaced Outdated Dashboards: Sunsetted static reports and launched live digital dashboards that now provide real-time transparency on paid ad ROI, messaging effectiveness, and audience insights.
Automated Email Workflows: Built the School's first program-specific email drip campaigns in Slate, moving us away from manual blasts to a scalable, automated nurturing process.
Segmented Communications: Partnered with the Executive Education division to build segmented communication flows in Salesforce, ensuring data connections were robust enough to support targeted messaging.
Improved Vendor Relationships: From my career, I know the detail of what happens behind the scenes at vendors. Replaced agencies the school used with ones that could support our aggressive goals, and had the resources we needed at the right price.

Rebuilt the Marketing Infrastructure

Captured Audiences at Scale

METROPOLITAN COLLEGE OF NEW YORK

In a crowded hyperlocal New York City market, MCNY needed to find and convert niche audiences with limited resources. I stepped in to professionalize the marketing operation by redeveloping vendor relationships and instituting a robust digital advertising strategy that did not exist before. I also overhauled our creative materials to ensure they spoke directly to the audiences in a variety of digital and print formats.

Key Outcomes:

Instituted Full Digital Strategy: Introduced a robust digital marketing mix, using paid marketing and targeted ads to cultivate leads for the first time in the college's history.
Redeveloped Creative Materials: Launched revised digital, print, and out-of-home campaigns, ensuring the branding and messaging effectively resonated with our target demographic.
Optimized Lead Generation: Analyzed digital marketing data to continuously optimize our tactics, resulting in a tangible increase in qualified leads.
Managed Partnerships: Collaborated weekly with vendor partners and stakeholders to ensure our strategy remained focused on customer acquisition and building awareness.

Created Authentic Connections

Building authentic relationships with your audience requires more than just outreach; it requires knowing how to extend an invitation. I create strategies that connect institutions with the public through interesting and relevant communication delivered on the platforms they use. My work focuses on crafting campaigns that do not just "target" audiences but actively invite them to participate.

Connecting highly-segmented audiences to education and cultural experiences
Enhancing awareness with local employers and partner organizations
Launching email campaigns targeting 100K+ prospective students
Leveraging training to champion accessibility and inclusion

Financial and Operational Oversight

Sustainable growth requires a marketing function that is operationally sound and fiscally responsible. I bring a "builder" mindset to my work, implementing systems that ensure every dollar of the budget directly contributes to revenue attainment and strategic goals. I specialize in diagnosing process gaps and creating the infrastructure needed to scale.

Managing a $2.7 million annual budget
Diagnosing process gaps and building scalable marketing infrastructures
Achieving annual savings of over $250,000 in print/mailing costs
Supervising and mentoring team members to drive performance
Directing allocation of resources to maximize ROI on paid campaigns

Writing Samples

Full-length recent writing samples are available upon request.

August 2025 - Columbia Business School

Columbia Business School delivers unmatched insights and learning across critical areas shaping the world around us: the digital future, entrepreneurship and innovation, 21st century finance, climate and energy, and business and society. From pioneering courses to STEM certification to unique immersive experiences, our cutting-edge curriculum continues to expand and evolve.
Our new campus encompasses more than 17 acres with publicly accessible open space, tree-lined sidewalks, as well as dining and retail. The design of each new innovative building is environmentally sustainable with an intentional commitment to maximizing energy efficiency, limiting carbon emissions, and creating spaces for sharing knowledge and social engagement.
February 2025 - Columbia Business School
Now the next step in your journey begins. Let’s dive into some immediate things for you to remember. First, get prepared for class. Stay connected with us. Make sure you are subscribed to our listservs and continually check your Lion Mail account for updates. Your student portal is the hub for everything that you need. That to-do list has very important deadlines. Make sure the next steps are taken care of.

Perhaps one of the most exciting things about this program is that students not only have access to the resources at Columbia Engineering, they also have access to the resources at the business school as well. That means double the employers, double the events, and double the job and internship opportunities.
June 2024 - Poets & Quants

Columbia is the only top US full-time MBA program that also offers a January intake for its full-time program. This option is attractive for candidates who are eager to matriculate ASAP (January is earlier than the September intake), such as those who are already further along professionally. Acceptance rates are higher for the January intake than for the fall intake.

As Artificial Intelligence revolutionizes the business landscape, Columbia Business School is staying at the forefront of this transformation. One example is through their Digital Future Initiative, which is a key part of a strategy to promote leadership in Al and data analytics. This initiative helps organizations, governments, and communities understand and leverage digital disruption. Electives in the MBA curriculum are designed to prepare students for the digital future, with courses focusing on Al, data analytics, and digital business strategies.
September 2017 - Cardinal Stritch University
Several rounds of signings, handshakes, and smiles defined 2016, when Stritch administrators sat alongside colleagues from Milwaukee Area Technical College, Gateway Technical College, and Waukesha County Technical College to formalize new agreements that allow students to seamlessly transfer from associate programs at the colleges to bachelor’s programs at Cardinal Stritch University.
“These articulation agreements provide an academic and career pathway for students to reach a higher earning potential and helps provide a talented workforce to meet society’s growing needs,” said President Dr. James P. Loftus. “They are partnerships for education, for jobs and for a better community.”
Chris Head, coordinator of Prior Learning Assessment and Articulation, said the University now has more than two dozen agreements in place with colleges throughout Wisconsin, with more in the pipeline. “These agreements include program-to-program articulations, concurrent enrollment for nursing, and partnerships that lower cost and increase access for associate degree completers from the partnering technical colleges,” Head said.
January 2021 - Magellan Promotions
Packaged promotional products sent by mail are an excellent way to create tangible connections with your audience. That’s because they have a different kind of impact. Imprinted mailers create a sense of excitement when first received, and the products included inside create continued engagement with recipients. They also provide a way to reach and activate your audience other than relying on cluttered email inboxes.
However, mailers can be daunting and time-consuming to plan without the right considerations upfront. Thankfully, with our years of experience producing successful mailings, we are uniquely positioned to help. We create unique, interesting and impactful mailers, from a wide range of packaging, kitting, and mailing service options. We know how to leverage promotional product mailings in ways that delight, inform, and help calls to action be seen by your audience. The promotional products included also boost brand awareness and create long-term exposure as the items are used, displayed and shared.
August 2012 - UW-Madison

It is such a privilege to stand before you today, as the Director of the Office of Admissions and Recruitment. I represent an office of more than 50 professionals, whose job it is to recruit talented freshmen and transfer students, like you, who have a wide range of interests. If you happen to be wondering, “Did I make the right choice to come here?” I assure you, that my team and I made the right decision in admitting each and every one of you. On behalf of my office, we want to welcome you to this amazing community.
In fact, there were many students interested in being a part of our community, but not all of them are here today. For this fall alone, we received more than 29,000 applications. You are sitting here today, part of 6,200 new freshmen and 1,350 new transfer students. That, is truly commendable!
Whether or not you know it, your legacy at this university has already started. It’s started with where you’ve chosen to live. Who your first friends have become. Figuring out this new city, Madison, to make it your new home. Your memories, stories, and accomplishments will follow you long after this first week, beyond your first year, and well into the future beyond graduation.