Professional Portfolio

With more than 20 years of marketing and communications experience, I bring a builder’s mindset to every organizational challenge and specialize in diagnosing process gaps and creating the robust infrastructures needed to scale.

The work detailed below highlights my expertise across communications and marketing, from managing large budgets and high-stakes crisis communications to launching live data dashboards for ads and automated CRM workflows that drive growth.

Career Highlights

Rebuilt the Marketing Infrastructure

COLUMBIA BUSINESS SCHOOL

When I joined Columbia Business School, one of the clearest opportunities was improving how we understood and used our marketing data. The information we needed was spread across systems, reports, vendors, and teams, which made it harder to see what was working, where our spend was effective, and where we needed to adjust.

I helped lead a broader effort to clean up missing information, connect the right data sources, and establish a more reliable view of performance. The goal was not just better reporting. It was to give the team a clearer, faster way to make decisions tied directly to recruitment goals.

Key Outcomes:

Built a Performance-Based Infrastructure: Helped move the school away from fragmented reporting and toward a more consistent source of truth for campaign performance, audience behavior, and marketing effectiveness.
Replaced Reports with Live Dashboards: Sunsetted outdated reports and launched live dashboards that provide clearer visibility into paid advertising ROI, messaging performance, audience insights, and recruitment progress.
Automated Email Workflows: Built the school’s first program-specific email drip campaigns in Slate, replacing manual email blasts with a more scalable and intentional nurturing process.
Segmented Communications: Partnered with Executive Education to build segmented communication flows in Salesforce, strengthening the data connections needed to support more targeted and relevant messaging.
Strengthened Vendor Strategy: Used my agency and client-side experience to reassess vendor relationships, replace partners that were no longer the right fit, and bring in agencies better aligned with the school’s goals, pace, and budget.
Improved Day-to-Day Decision-Making: Created a more practical operating rhythm around data, reporting, vendors, and campaign performance so the team could spend less time chasing information and more time acting on it.

Captured Audiences at Scale

METROPOLITAN COLLEGE OF NEW YORK

MCNY operated in a crowded New York City market, where reaching the right prospective students required focus, discipline, and a good use of limited resources. I helped strengthen the college’s marketing operation by rebuilding vendor relationships, introducing a more complete digital advertising strategy, and improving the creative materials used across digital, print, and out-of-home channels.

The work was less about chasing every possible audience and more about finding the right ones — and making sure the message, media, and follow-up process worked together.

Key Outcomes:

Leveraged Personalized Marketing: Introduced a more intentional digital marketing mix, including paid search, targeted advertising, and lead-generation campaigns that helped the college reach prospective students more effectively.
Improved the Creative and Messaging: Updated digital, print, and out-of-home materials so campaigns were clearer, more consistent, and better aligned with the audiences MCNY needed to reach.
Made Lead Generation Goals: Used campaign data to refine targeting, messaging, and media spend, helping improve the quality and consistency of prospective student leads.
Updated Vendor Partnerships: Worked closely with agency partners, vendors, and internal stakeholders to keep the strategy focused on student acquisition, market awareness, and practical results.

Operational and Financial Oversight

Sustainable growth depends on a marketing operation that is both disciplined and adaptable. I bring a builder’s mindset to the work: identifying what is missing, tightening what is inefficient, and putting the systems in place so teams can make better decisions with the time, budget, and resources they have.

My focus is on building marketing infrastructure that supports real enrollment and revenue goals — not just cleaner processes for their own sake. That means managing budgets carefully, improving how teams work with vendors and data, and making sure the day-to-day operation can scale without adding unnecessary complexity.

Key Strengths:

Budget Management: Managed several multi-million-dollar annual budgets, with a focus on aligning spend to recruitment, revenue, and strategic priorities.
Operational Infrastructure: Diagnosed process gaps and built more scalable marketing systems, workflows, and reporting structures.
Cost Savings: Achieved annual savings of more than $250,000 in print and mailing costs by rethinking legacy processes and improving vendor strategy.
Leadership and Oversight: Supervised and mentored team members, helping clarify priorities, strengthen performance, and build a more effective day-to-day marketing operation.

Clips from Full Writing Samples

Full-length recent writing samples are available upon request.

August 2025 - Columbia Business School

Columbia Business School delivers unmatched insights and learning across critical areas shaping the world around us: the digital future, entrepreneurship and innovation, 21st century finance, climate and energy, and business and society. From pioneering courses to STEM certification to unique immersive experiences, our cutting-edge curriculum continues to expand and evolve.
Our new campus encompasses more than 17 acres with publicly accessible open space, tree-lined sidewalks, as well as dining and retail. The design of each new innovative building is environmentally sustainable with an intentional commitment to maximizing energy efficiency, limiting carbon emissions, and creating spaces for sharing knowledge and social engagement.
February 2025 - Columbia Business School
Now the next step in your journey begins. Let’s dive into some immediate things for you to remember. First, get prepared for class. Stay connected with us. Make sure you are subscribed to our listservs and continually check your Lion Mail account for updates. Your student portal is the hub for everything that you need. That to-do list has very important deadlines. Make sure the next steps are taken care of.

Perhaps one of the most exciting things about this program is that students not only have access to the resources at Columbia Engineering, they also have access to the resources at the business school as well. That means double the employers, double the events, and double the job and internship opportunities.
June 2024 - Poets & Quants

Columbia is the only top US full-time MBA program that also offers a January intake for its full-time program. This option is attractive for candidates who are eager to matriculate ASAP (January is earlier than the September intake), such as those who are already further along professionally. Acceptance rates are higher for the January intake than for the fall intake.

As Artificial Intelligence revolutionizes the business landscape, Columbia Business School is staying at the forefront of this transformation. One example is through their Digital Future Initiative, which is a key part of a strategy to promote leadership in Al and data analytics. This initiative helps organizations, governments, and communities understand and leverage digital disruption. Electives in the MBA curriculum are designed to prepare students for the digital future, with courses focusing on Al, data analytics, and digital business strategies.
September 2017 - Cardinal Stritch University
Several rounds of signings, handshakes, and smiles defined 2016, when Stritch administrators sat alongside colleagues from Milwaukee Area Technical College, Gateway Technical College, and Waukesha County Technical College to formalize new agreements that allow students to seamlessly transfer from associate programs at the colleges to bachelor’s programs at Cardinal Stritch University.
“These articulation agreements provide an academic and career pathway for students to reach a higher earning potential and helps provide a talented workforce to meet society’s growing needs,” said President Dr. James P. Loftus. “They are partnerships for education, for jobs and for a better community.”
Chris Head, coordinator of Prior Learning Assessment and Articulation, said the University now has more than two dozen agreements in place with colleges throughout Wisconsin, with more in the pipeline. “These agreements include program-to-program articulations, concurrent enrollment for nursing, and partnerships that lower cost and increase access for associate degree completers from the partnering technical colleges,” Head said.
January 2021 - Magellan Promotions
Packaged promotional products sent by mail are an excellent way to create tangible connections with your audience. That’s because they have a different kind of impact. Imprinted mailers create a sense of excitement when first received, and the products included inside create continued engagement with recipients. They also provide a way to reach and activate your audience other than relying on cluttered email inboxes.
However, mailers can be daunting and time-consuming to plan without the right considerations upfront. Thankfully, with our years of experience producing successful mailings, we are uniquely positioned to help. We create unique, interesting and impactful mailers, from a wide range of packaging, kitting, and mailing service options. We know how to leverage promotional product mailings in ways that delight, inform, and help calls to action be seen by your audience. The promotional products included also boost brand awareness and create long-term exposure as the items are used, displayed and shared.
August 2012 - UW-Madison

It is such a privilege to stand before you today, as the Director of the Office of Admissions and Recruitment. I represent an office of more than 50 professionals, whose job it is to recruit talented freshmen and transfer students, like you, who have a wide range of interests. If you happen to be wondering, “Did I make the right choice to come here?” I assure you, that my team and I made the right decision in admitting each and every one of you. On behalf of my office, we want to welcome you to this amazing community.
In fact, there were many students interested in being a part of our community, but not all of them are here today. For this fall alone, we received more than 29,000 applications. You are sitting here today, part of 6,200 new freshmen and 1,350 new transfer students. That, is truly commendable!
Whether or not you know it, your legacy at this university has already started. It’s started with where you’ve chosen to live. Who your first friends have become. Figuring out this new city, Madison, to make it your new home. Your memories, stories, and accomplishments will follow you long after this first week, beyond your first year, and well into the future beyond graduation.