Ken Cutts

A marketing professional in Milwaukee.

My professional talents include building integrated marketing campaigns, advertising tactics, web technologies, writing, graphic design, event promotion, social media, and media relations.

I am energized by challenges presented by smart thinkers seeking new ideas to meet their business objectives. Contact me for advice about developing lead generation campaigns, comprehensive communications strategies, or implementing a healthy mix of print, outdoor, and digital tactics.

Summary

Leadership positions in marketing require a history of demonstrated experience in project management, team leadership, print and digital design, and a working knowledge of best practices in the industry. My career began in 2003 and spans experience working at a public relations firm in addition to public and private institutions of higher education. More than 11 years of this time has been invested in a marketing communications capacity with nine years serving a leadership capacity. Connect on LinkedIn for a full career history and to view my recommendations.

Relevant Work Experience

Cardinal Stritch University
Director of University Marketing


RESULTS AND LEADERSHIP

  • Increased year-over-year leads for evening, traditional and online undergraduate and graduate programs
  • Consistently secured record-setting RSVPs and attendees for advancement, admissions and community events
  • Exceeded 64,500,000 impressions in 2015-16 with outdoor (30.0MM), print (18.0MM), digital/social ads (11.1MM), broadcast TV and radio (5.4MM)
  • For three years in a row, won more H.E.M.R. advertising awards than any other private university in Wisconsin
  • Managing three full-time staff members, two student workers in addition to 20 service providers and vendors
  • Tracking completion of 2,300 team tasks per quarter
  • Ensuring a hard-working and accountable team culture focused on providing high-quality customer service
  • Reporting monthly marketing activities to the VP of Enrollment Services and University Cabinet
  • Serving on the University Strategic Planning Committee

DIGITAL LEAD GENERATION AND ENGAGEMENT

  • Tracking student sentiment and service issues Assisting with content generation for Admissions,
    Advancement, Alumni Engagement and Student Life
  • Monitoring our digital spend to optimize conversions while allocating the digital budget at our ideal CPM
  • Tracking email conversion rates using Fire Engine RED
  • Directing social media ads to tracked landing pages
  • Unified lead capture for phone and walk-in traffic to ensure consistent hand-off to the admissions team
  • Directing engagement on Facebook, Twitter, Instagram, Snapchat, LinkedIn and YouTube; over three years increased audience by 481% and impressions by 607%

BRAND IDENTITY AND AWARENESS

  • Training the campus community and enforcing, our brand standards in print, social and the physical space
  • Creating experiential marketing opportunities for future student engagement at off-site locations and on campus
  • Coordinating brand promotion for the university-sponsored TV show, “Project Pitch It” on WISN
    Developing messaging and collateral for Advancement and University Communications
  • Assisting the Office of the President and Office of the Provost by proofing Stritch Magazine content, placing targeted ads and writing advertorials
     

University of Wisconsin-Madison; Office of Admissions
Recruitment and Media Services Manager

  • Developed a communications flow of print and email messages for more than 175,000 prospective students
  • Developed a communications flow for high school guidance counselors and advisors at technical colleges
  • Wrote copy, updated statistics and selected images for the annual undergraduate UW-Madison Viewbook
  • Wrote FAQs, media talking points and speeches for the Director of Admissions and VP of Enrollment
    Handled media inquiries from regional and national reporters for anticipated issues and crisis events
  • Supported special events with print and digital promotions, landing pages and email campaigns
  • Created landing pages and invitations for prospective and admitted student events across the United States
  • Oversaw a full redesign of admissions.wisc.edu and visitbucky.wisc.edu with our in-house programmer
  • Created both long-form and short You Tube videos to help applicants understand the admissions process
  • Navigated the complex state-required RFP process to choose vendors and monitored service quality

Parsons School of Design
Assistant Director of Information Management Services

  • Managed two staff members and two student workers
  • Researched, launched and developed content for our admissions presence on Facebook, Twitter and Ning network at the infancy of social media
  • Developed an electronic communications flow and sent emails to more than 100,000 prospective students
  • Converted print publications to digital formats to save the admission office more than $250,000 each year
  • Worked with the creative services department and Associate Director on a two-year redesign and launch of www.parsons.edu
  • Secret-shopped our staff to ensure consistent message delivery in print, over email and in presentations

Cohn & Wolfe
Assistant Account Executive

  • Edited press releases and distributed using PR Newswire
  • Generated media lists for email and fax blasts and pitched trade publication reporters
  • Responsible for media monitoring of digital and print clippings to create daily news summaries for clients at Endo Pharmaceuticals, GSK and Sanofi
  • Assisted with referencing, research, writing and
    designing new business pitch presentations

MEDIA RELATIONS

  • Cardinal Stritch University announces new show to promote local entrepreneurs
    The Milwaukee Times, 12/28/2016

  • Common Application problems send panicked students scurrying
    Milwaukee-Journal Sentinel, 10/17/2013

  • Colleges deploy social media in scramble to recruit best students
    Milwaukee-Journal Sentinel, 9/30/2013

  • 5 tips for rocking the college wait list
    USA Today, 9/5/2013

  • Acceptance rate dips to 51 percent
    The Badger Herald, 4/18/2013

  • UW-Madison in need of more diversity
    Madison.com, 3/18/2013

  • The fun, food and festivity of UW-Madison Day at the Wisconsin State Fair
    UW News, 8/10/2012

  • Advanced Placement coursework continues to benefit college students
    UW News, 2/8/2012

  • Conservative think tank reports ‘severe’ racial discrimination at UW-Madison
    The Capital Times, 9/13/2011

Active BOARD AND Committee Memberships

  • Alumni and Donor Events Committee
  • Milwaukee Archdiocese Marketing Committee
  • Milwaukee Children’s Choir, Board Member
  • SARA Interregional Guidelines Task Force
  • University Strategic Planning Committee
  • WAICU PR/Marketing Committee

Technical Skills

  • Project Tracking: Basecamp 2.0
  • Social Monitoring: Sprout Social and TweetDeck
  • Inbound Marketing: Hubspot
  • Broadcast Email: Fire Engine RED, TargetX and Constant Contact
  • Adobe Cloud: InDesign, Photoshop, Premiere, Audition, Encore and Dreamweaver
  • Microsoft Office: Word, Excel, Project, PowerPoint, OneNote and Outlook
  • CRM Systems: Hubspot, PeopleSoft and Banner
  • Website CMS: Kentico, Ektron and Wordpress

Marketing and Creative Skills

  • Digital Advertising
  • Search Engine Marketing
  • Email Marketing
  • Market Research
  • Media Relations
  • Staff Development
  • Budget Management
  • Social Media Marketing
  • Creative Director
  • Strategic Planner
  • Project Manager
  • Sales Trainer
  • Photographer
  • Graphic Designer
  • Copywriting
  • Editing

Connect on LinkedIn for a full career history and recommendations.