Ken Cutts

Developing ideas that get results.

My professional talents include building integrated marketing campaigns, advertising tactics, web technologies, writing, graphic design, event promotion, social media, and media relations.

I am energized by challenges presented by smart thinkers seeking new ideas to meet their business objectives. Contact me for advice about developing lead generation campaigns, comprehensive communications strategies, or implementing a healthy mix of print, outdoor, and digital tactics.

MEASURING SUCCESS

In 2015-16, the University Marketing team at Cardinal Stritch University exceeded 64,500,000 impressions through outdoor (30,000,000), print (18,000,000), digital/social ads (11,100,000), and broadcast TV & radio (5,400,000). These marketing channels working together have resulted in a significant boost in graduate and non-traditional evening/online interest. Currently, in 2016-17, 53% of undergraduate and graduate prospects and applicants recall digital and print advertising as the first reason that compelled them to inquire or apply.

Year in Review - Copy by Ken Cutts
Year in Review - Design by Zak Eden, University Marketing, Cardinal Stritch University



OUTDOOR AND PRINT ADS

Copy by Ken Cutts
Design by Katherine Wetherbee, University Marketing, Cardinal Stritch University


media Relations


PRINT COLLATERAL


Social Media

View current posts:


BROADCAST COMMERCIALS & WEB Video

Title: Our Mission is to Help You Find Yours
Purpose: Promote attendance to undergraduate events.
Role: Copywriter, Editor
Produced by: Stream Creative
Videography by: Nick Collura

Title: Success at Stritch
Purpose: Broadcast commercial for evening/online undergraduates.
Role: Creative Direction, Branding, Editor
Videography by: Nick Collura

Title: Complete the Parsons Challenge
Purpose: Landing Page Click-Through Reward
Role: Producer, Script Writer, Videographer, Editor
Videography by: Ken Cutts

AWARDS AND HONORS

In February 2017, the University Marketing team at Cardinal Stritch University won 14 marketing awards from the Higher Education Advertising Report. It is also a special honor that one of the entries was awarded “Best of Show” along with a select group of 15 institutions in the United States!

This year, over 2,250 entries were received from over 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries. 336 institutions received awards. 16 institutions were recognized by the judges as a “Best of Show” winner. Gold awards were granted to 319 institutions, silver awards were awarded to 224 and bronze awards were awarded to 155 institutions.

Wins included a variety of print and digital media created during the 2015-16 academic year:

  • Best in Show: Magazine Advertising
  • Gold: Recruitment Table Cloth; Imprinted Materials
  • Gold: Stritch Social/Stritch Life; Poster
  • Gold: Special Promotions; Stritch Internship Campaign
  • Gold: Magazine Series; Magazine Advertising (Best in show)
  • Gold: Fund Raising Campaign; Windows on Stritch
  • Silver: Publication Internal; Year In Review
  • Silver: New Media; Stritch Digital Advertising Campaign
  • Bronze: Newspaper Series; Newspaper Advertising
  • Merit: Social Media; Stritch Service Day Social Campaign
  • Merit: Outdoor; Transfer and Graduate Open House
  • Merit: Total Recruitment; Admit Packet
  • Merit: TV Single; Performing Arts Commercial
  • Merit: Special Event; New Student Orientation Materials
  • Merit: Special Event; Kendall Lecture Series